Stray Kids Dropped a Surreal Trailer and an August 7 Date and STAY Have Entered Crisis Mode
'THIS & THAT' is an eight-track mini landing August 7, teased by a comeback trailer that made zero literal sense and total emotional sense. it follows June's 'RUN IT' and comes with KSPO Dome shows plus an entire world tour.
stray kids opened this era with a comeback trailer at midnight KST on july 8 that made zero literal sense and complete emotional sense, which is simply how they operate now. we watched it eleven times. we understood nothing. we felt everything.
the album is 'THIS & THAT,' out august 7 at 1 p.m. KST, and the tracklist landed on july 10: eight tracks total, including 'After You,' 'FARMING,' 'I Do,' 'Way Out' and 'Back Then' — plus a festival version of the title track, because they know exactly what they're doing to their own setlists.
'RUN IT' is on there too, the pre-release the eight of them put out back in june, so the momentum was already banked before the trailer even dropped. that's not a rollout. that's a siege.
and the teasers have not stopped since, including an 'UNVEIL' clip for the b-side 'FARMING' on july 17. eight members, one relentless content schedule, zero consideration for anyone who holds down a job.
stack the KSPO Dome dates and the world tour on top of it and the math gets simple: STAY are not resting this year. stretch, hydrate, set an alarm for august 7. 🔥
Reported by Soompi. This article is Aegyo Arena's own write-up of that reporting.
Read the original on Soompi →
KiiiKiii Built a Fake Travel Agency to Announce a Comeback and Honestly? Hire Them
'WhyKiiiKiii' arrives august 10 and the teaser site issues you an actual boarding pass. every other marketing team should be taking notes right now.
so KiiiKiii are coming back on august 10 with 'WhyKiiiKiii' and instead of a normal schedule poster they built an entire fake travel agency. i'm serious. there is a website. it has a functioning booking flow. we have entered a new era of rollout.
here's the bit: you put in your name, a departure point, a date and a ticket type, and the site hands you back a boarding pass with WhyKiiiKiii listed as the destination. i filled it out immediately and so will you. no bc why is this better designed than most actual airlines i have flown.
the whole thing sits on a six-destination tour map, with each member illustrated as a tour guide working her own retro theme — heavy Y2K, vintage-advertisement energy, the kind of art direction that makes you want to print it and frame it. the site's whole invitation is to “discover the answer,” and it's promising six summers with six guides, one per member.
promo kicked off july 19 and the concept ties straight back to the album, which is apparently about working out why you should stay exactly as you already are. a record about self-trust, packaged as a holiday you can't physically attend. it's giving depth. it's giving girls who read.
august 10. boarding pass in hand. i fear this rollout quietly raised the bar for everybody else and they haven't noticed yet.
Reported by gokpop. This article is Aegyo Arena's own write-up of that reporting.
Read the original on gokpop →BTS Dropped a ‘NORMAL’ Teaser Set in a Bathroom and the Fandom Has Officially Lost It
the boys are back with a teaser for their ‘NORMAL’ MV and yes, the setting is a bathroom. no context, just chaos, exactly how we like it.
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