Kihyun Made a Whole Solo Mini With Zero Features Because His Voice Is the Entire Point
'BORDERLINE' landed july 7 with seven tracks, a rock-leaning title in 'So Good,' and not one guest artist. the man booked himself and only himself. correct call.
there is no featured artist on 'BORDERLINE.' not one. in a year where every other release is a three-name credit and a strategic playlist grab, MONSTA X's kihyun put out a full solo mini on july 7 and refused to hand over a single bar of it. the audacity IS the product.
'So Good' leads, and it's built on guitars rather than a drop — a rock-leaning thing that mostly exists as a delivery system for vocal control. it's technically demanding on purpose. he wrote himself a hard exam and then sat it in public.
seven tracks total: 'So Good,' 'Borderline,' 'Stealin' Air,' 'Domino,' 'Lazy Day,' 'Late Night Drive' and 'Howling.' a real spread of tempos, which is what happens when there's no guest verse to hide behind and twenty-odd minutes to fill.
thematically he's parked on the line between not knowing and going anyway — the record is about picking your own instincts over whatever the correct answer was supposed to be. his first EP, 'YOUTH,' looked backwards at what being young felt like. this one is stubbornly about right now.
MONBEBEs, he did that alone on purpose. play it loud, then play it again on headphones so you catch what he was actually flexing.
Reported by Soompi. This article is Aegyo Arena's own write-up of that reporting.
Read the original on Soompi →
KiiiKiii Built a Fake Travel Agency to Announce a Comeback and Honestly? Hire Them
'WhyKiiiKiii' arrives august 10 and the teaser site issues you an actual boarding pass. every other marketing team should be taking notes right now.
so KiiiKiii are coming back on august 10 with 'WhyKiiiKiii' and instead of a normal schedule poster they built an entire fake travel agency. i'm serious. there is a website. it has a functioning booking flow. we have entered a new era of rollout.
here's the bit: you put in your name, a departure point, a date and a ticket type, and the site hands you back a boarding pass with WhyKiiiKiii listed as the destination. i filled it out immediately and so will you. no bc why is this better designed than most actual airlines i have flown.
the whole thing sits on a six-destination tour map, with each member illustrated as a tour guide working her own retro theme — heavy Y2K, vintage-advertisement energy, the kind of art direction that makes you want to print it and frame it. the site's whole invitation is to “discover the answer,” and it's promising six summers with six guides, one per member.
promo kicked off july 19 and the concept ties straight back to the album, which is apparently about working out why you should stay exactly as you already are. a record about self-trust, packaged as a holiday you can't physically attend. it's giving depth. it's giving girls who read.
august 10. boarding pass in hand. i fear this rollout quietly raised the bar for everybody else and they haven't noticed yet.
Reported by gokpop. This article is Aegyo Arena's own write-up of that reporting.
Read the original on gokpop →BTS Dropped a ‘NORMAL’ Teaser Set in a Bathroom and the Fandom Has Officially Lost It
the boys are back with a teaser for their ‘NORMAL’ MV and yes, the setting is a bathroom. no context, just chaos, exactly how we like it.
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