KiiiKiii Built a Fake Travel Agency to Announce a Comeback and Honestly? Hire Them
'WhyKiiiKiii' arrives august 10 and the teaser site issues you an actual boarding pass. every other marketing team should be taking notes right now.
so KiiiKiii are coming back on august 10 with 'WhyKiiiKiii' and instead of a normal schedule poster they built an entire fake travel agency. i'm serious. there is a website. it has a functioning booking flow. we have entered a new era of rollout.
here's the bit: you put in your name, a departure point, a date and a ticket type, and the site hands you back a boarding pass with WhyKiiiKiii listed as the destination. i filled it out immediately and so will you. no bc why is this better designed than most actual airlines i have flown.
the whole thing sits on a six-destination tour map, with each member illustrated as a tour guide working her own retro theme — heavy Y2K, vintage-advertisement energy, the kind of art direction that makes you want to print it and frame it. the site's whole invitation is to “discover the answer,” and it's promising six summers with six guides, one per member.
promo kicked off july 19 and the concept ties straight back to the album, which is apparently about working out why you should stay exactly as you already are. a record about self-trust, packaged as a holiday you can't physically attend. it's giving depth. it's giving girls who read.
august 10. boarding pass in hand. i fear this rollout quietly raised the bar for everybody else and they haven't noticed yet.
Reported by gokpop. This article is Aegyo Arena's own write-up of that reporting.
Read the original on gokpop →
BTS Dropped a ‘NORMAL’ Teaser Set in a Bathroom and the Fandom Has Officially Lost It
the boys are back with a teaser for their ‘NORMAL’ MV and yes, the setting is a bathroom. no context, just chaos, exactly how we like it.
the teaser landed at midnight KST on july 16 and the setting was — respectfully — a bathroom. seven grown men, backs to the camera, lined up in front of a row of toilets like it was the most obvious staging decision available to them. no context. no explanation. just vibes and plumbing.
the campaign around it was unhinged in the most expensive way possible: full-page teaser ads ran in the New York Post on july 13 and the San Francisco Chronicle on july 14, laid out like an actual tabloid scoop under the line "BTS Seen in Bathroom Amid Mysterious Late-Night Gathering." they bought newspaper space to gossip about themselves. that's the bit. that IS the entire bit.
'NORMAL' is a b-side off 'ARIRANG,' the fifth album, and the video premiered exclusively on Spotify on july 17 at 1 p.m. KST before arriving on the HYBE LABELS youtube channel on july 19. staggered rollout, maximum suffering, thank you for your service.
and the video itself? not the chaos the teaser advertised. it's the quiet after the party — the seven of them in the ordinary hours once the noise dies down and everybody goes home. naming it 'NORMAL' and then actually delivering normal is such a devastating little flex.
ARMY did not make it through july intact and we have the receipts. we're seated. we're unwell. we are so back. 💜
Reported by Soompi. This article is Aegyo Arena's own write-up of that reporting.
Read the original on Soompi →BIGBANG Named Their World Tour ‘XX:Cosmos’ Because Two Decades In, They Still Run This
the kings announced ‘XX:Cosmos’ as their upcoming world tour, a nod to 20 years in the game. the OGs are booked, blessed, and back.
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