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#1 TOP DEFINITION
Cute, childlike behavior performed intentionally to appear charming or endearing. K-pop idols regularly display aegyo for fans during fansigns, variety shows, and live streams — pouting, using baby voices, or making cute gestures. The term comes from 애교 (愛嬌), meaning lovable charm. Fan communities often rank idols by their aegyo level.
Example
“TWICE are famous for their aegyo — Nayeon's wink and Tzuyu's shy smile have become iconic fan-service moments.”
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