#1 TOP DEFINITION
Pre-release promotional content released before an album or single drops — teaser photos, concept clips, short video snippets. K-pop labels release teasers in carefully orchestrated schedules, building anticipation and driving social media activity. Fans analyze teasers obsessively for clues about the concept, members' looks, or hidden lore.
Example
“BLACKPINK's 'BORN PINK' teaser campaign was a masterclass — each member's solo teaser photo dropped days apart and individually trended worldwide.”
Heard in Lyrics
No song lyrics in our library mention “teaser” yet.
Heard from an Idol
Watch how K-pop idols actually use this term
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