#1 TOP DEFINITION
언플 — media play. Short for 언론 플레이 (media play). Strategic manipulation of media coverage — paying for favorable articles, arranging coordinated press releases, or orchestrating public moments — to boost an artist's profile or manage a scandal. Fans use eonpeul as a criticism when they feel an artist is getting undeserved hype through manufactured press.
Example
“Fans accused the label of eonpeul after three separate 'spontaneous' news articles about the group dropped on the same day as a competitor's comeback.”
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